Monday, May 25, 2020

Nike and the World Cup 2010 - 1320 Words

Salma Dahbi MKT 5305 December 2nd, 2015 Nike Football: World Cup 2010 South Africa Nike is considered one of the most successful companies worldwide. It is well known for being the greatest producer and provider of sport gear, shoes, equipment, and different services. As most countries are now taking part in all different kinds of sport disciplines, we can undoubtedly say that in nowadays’ business world, the sport industry is deemed as one that is worth billion of dollars. Besides, it is very important to mention that Football (Soccer) in its turn is one of -if not the only- most famous sport played all over the world. This is the main reason why most companies belonging to the sport industry have great chances getting into this†¦show more content†¦YouTube was actually Nike’s first try to connect with consumers using the Internet and social networking. Nike’s social media presence had improved the brand customer relationship and led to increased brand awareness. As a matter of fact, Nike has reached its World Cup Football Success mos tly through merging all of its long lasting innovative products, full media brand building, and businesslike operative marketing approaches. The 2010 World Cup was a very important opportunity for Nike to shine more in the world of football. This World Cup though had Adidas as its official sponsor and also placed some regulations concerning the air of commercials during the event. In fact, all other brands had to look into delivering their contents through other platforms. Nevertheless, Nike decided to trail behind its main competitor, Adidas, in terms of brand recognition. In order to gain awareness, Nike took up on a campaign during the 2010 World Cup using ambush marketing, which was set in motion three weeks before the event and comprised various TV ads and YouTube videos promoting star athletes. Through this push, Nike worked toward incorporating sustainability using the World Cup as an encouragement to newcomers to the brand as well as evolving Nike Football’s image by means of this event. To guarantee success in each of its objectives, NikeShow MoreRelatedNike World Cup 2010 Case2066 Words   |  9 PagesKenneth Sikora February 20, 2013 MKTG 430 Nike Case Analysis In 1962, Nike started as a US distributor for the Japanese shoe manufacturer Onitsuka under the name of Blue Ribbon Sports selling merchandise out of the back of cars at track meets. It wasn’t long before they realized they wanted to start designing and manufacturing their own brand of athletic footwear. In 1972, they changed their name to Nike and developed their iconic swoosh logo. Their first innovative shoe featured a waffleRead MoreNike Football: World Cup 2010 South Africa12246 Words   |  49 Pages 511-060 Nike Football: World Cup 2010 South Africa Nike Football revenue had grown from $40 million in 1994 to more than $1 billion in 2008. In just under 15 years, it had reached a sales level that took some of its competitors over 50 years to achieve. Although not the end goal, the 2010 World Cup was another unique moment in time for Nike to create separation between the company and its competitors. Edwards knew he had to seize this opportunity and pull his team together to deliver aRead MoreNike World Cup Harvard Business Review Questions Essay1545 Words   |  7 PagesMoges 11/18/2013 Sports Marketing Professor Master. Nike World Cup 1. Discuss the factors that have resulted in Nike Football becoming over a $1 Billion division and a major force in the football market. The Nike football brand believed that the only way to seize any kind of opportunity for growth is to first have a product that speaks for itself. Therefore, Nike believed that footwear product innovation should have the most focus. Nike had four steps to product innovation, development, designRead MoreComparison Between Nike And Adidas1679 Words   |  7 Pages The companies I chose are Adidas and Nike. The reason I chose these two is because they re both popular brand names around the world. Nike is base in the US and Adidas is base out of Germany. Nike and Adidas carries manufactures basically the same products. These companies offer similar products in comparisons to each other. Both of these brand s are well- know in households. The slogan for Nike is Just Do It is well-known around the world. Nike s slogan is used in printable ads andRead MoreRunning Head: Ambush Marketing Case Study1020 Words   |  5 PagesAmbush Marketing Case Study Hieu Le Columbia Southern University Ambush Marketing Case Study In the Successfully leveraging high-profile events to raise brand profile, Datamonitor (2010) demonstrate the identity of Ambush Marketing, which reflects that Bavaria Beer implemented this marketing tactics to the 2010 World Cup competition in South Africa. Although this marketing method is totally legal and the most effective strategy, several critics argue that Ambush Marketing had created a unfair advantageRead MoreSocial media affects people’s daily lives. Think about how social media has affected your life.800 Words   |  4 Pageslong distance runner once at the University of Oregon, paired up to start making athletic shoes. They first started working with a company named Blue Ribbon Sports then they paired up and their ideas and hard work resulted into the company Nike in 1971 (Nike). Nike has grown into a popular brand for athletes. Their marketing tactics heavily focus on athletes and performance. So how has social media specifically affected Nikes performance in marketing? Social media has affected Nikes marketing techniquesRead MoreThe Strategy Of New Media1585 Words   |  7 Pagesengage with the products and services. Indeed, a good strategy positively impacts on the campaign while bad strategy might lead to a campaign failure. Therefore, this essay examines the principle and strategy of advertising. Besides, this essay analyses Nike ‘write the future’ advertisement and the strategy used. Over the past century, military strategies are used as guidance that aligned with its goals and objectives. As an example, a Greek historian, Thucydides claims that study the past experienceRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreEssay on Promotion of Nike vs. Adidas1745 Words   |  7 PagesPROMOTION! NIKE Nike is the worlds #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of the worlds most familiar brands during the 1980s and 1990s.and now 2000s. As familiar as a Coke bottle or Big Mac, the Nike swoosh logo came to symbolize not just sports culture, but street culture, as the appeal of the star players who endorsed the brand was carried onto city streets. Nike is undisputed leader in sports-orientedRead MoreNike Case Study1890 Words   |  8 PagesNike Presentation of Facts Surrounding Case Background on Football and the FIFA World Cup: Football (Commonly known as Soccer in the U.S.) was and still is the most popular sport in regards to viewership worldwide. In 2006 it was estimated that the sport of football was played by more than 265 million people, and continuing to grow (These estimates were up from 2000, estimated 42 million). Profession leagues exist throughout the world and the most popular teams were in Western Europe. The history

Thursday, May 14, 2020

Christopher Columbus and His Goals Essay - 1901 Words

Christopher Columbus and his goalsCertainly, Columbus was a devout Catholic. He lived during the period of the great Spanish Inquisition, which led to the defeat of the Jews and Muslims. Perhaps he wanted to continue the Spanish legacy and spread the faith toward the west. However, personal ambitions may have also sparked Columbuss interest in finding a water route to the Indies. He asks for gold many times from the natives and searches all the islands in hopes of discovering more. He views the natives as a source of economical benefit, hoping to employ them for practical purposes. Even though there are not any indications of immense amounts of gold and spices in the New World, Columbus continues to ask for more Spanish support in order†¦show more content†¦The fact that Columbus is able to walk around the garden shows that he believes he is such a pure figure. Columbus also stresses that it is only by Gods permission that one can enter Eden, no one can enter except by Gods leave. Thus he has been chosen by God to rediscover heaven on earth and has been given a divine purpose. Throughout his logbooks, Columbus portrays himself as a righteous man on a quest for God, therefore implying the wholesomeness of all his actions. Many of his actions signify Columbuss belief that he had truly discovered the Garden of Eden. He constantly describes the natives as being naked as their mothers bore them. These descriptions begin almost every introduction about a new group of natives during the first voyage implying that most if not all the Indians were not clothed. They obviously were quite comfortable without any attire since it appeared to Columbus that no one was fully dressed. Columbus adds the phrase As their mothers bore them to show the childlike qualities of the Indians. When a child first enters the world, he or she has not committed any sin, because there has not been enough time or opportunities. Columbus views the natives as innocent beings. The bible produces a similar account of Adam and Eve, the inhabitants of Eden, And they were both naked, the man and his wife and were not ashamed. (Genesis 2:25) They lived in harmonyShow MoreRelatedGlobal Exploration and Global Empires 1500-1700 Essay1545 Words   |  7 Pagesvoyages of a few adventurers show that the Spanish and Portuguese goals were to spread Catholicism, expand trade, and expand the kingdom of the Spanish and the Portuguese to the new lands they’ve discovered. These adventures were Christopher Columbus who attempted to find a new route to Asia to extend Spain’s trade and to colonize, Bartholomew Columbus and his successful founding of  Santo Domingo, Alvar Nunez Cabeza de Vaca and his companion’s successful spread of Catholic religion to many IndiansRead MoreChristopher Columbus: Not a Hero1057 Words   |  5 PagesHave you ever wondered why America has had an annual holiday known as Columbus Day ever since the early 1900s? While enjoying the day off has the question of why an Italian explorer has a day dedicated to him in America ever occurred to you? Probably not, but every American with at least an elementary education has the general knowledge that Christopher Columbus is the hero credited with discovering America. It wouldn’t be an overstatement to even say that he is a national icon. In actuality, he’sRead MoreChristopher Columbus And The New World847 Words   |  4 PagesChristopher Columbus was born in 1451, in his childhood, Columbus is a boy has proved to be a sea charm and ambition want to become sailors. Columbus hired to work on a sailing ship in the convent and then the Columbus expedition begins. On day, in the early morning of October 12, 1492, Christopher Columbus mariners stepped ashore an island in America, a land that no one known. This is a historic event, it was a prelude to understanding the New World, and led to the proliferation of western civilizationRead MoreDisadvantages Of Christopher Columbus804 Words   |  4 PagesChristopher Columbus was an explorer, navigator, and survivalist who was born and raised in Italy as the eldest son to Domenico Colombo and Susanna Fontanarossa. Columbus went on many explorations, but his most fam ous was his exploration to the new world. For this exploration Columbus managed to convince the Spanish monarchs, King Ferdinand II and Queen Isabella, to hire an Italian explorer to work for the Spanish government. There are many advantages and disadvantages to hiring an explorer fromRead MoreEssay about Compare contrast953 Words   |  4 Pages Compare and Contrast Christopher Columbus and Neil Armstrong were both explorers who captivated the world with their amazing explorations. Their paths shared many traits, though their discoveries were very different. While Armstrong was the first man on the moon on July 20, 1969, Christopher Columbus sailed the ocean blue about four hundred years earlier to find the â€Å"new world†. While both Columbus and Armstrong had amazing explorations, Columbus made a discovery that would start mankindRead MoreChristopher Columbus And Bartolome De La Casas998 Words   |  4 PagesChristopher Columbus and Bartolome de la Casas Christopher Columbus and Bartolome de la Casas are similar in most ways but have a major difference. They were both explorers of the New World and came to convert the natives into Catholics. The two explorers worked on the Spanish’s behalf. Columbus wrote accounts of the New World in his journal. La Casas wrote the Brief Account of the Devastation of the Indies. Both gave accounts of the native people they saw. Columbus’s journal entries aim to giveRead MoreChristopher Columbus : Hero Or Villain?884 Words   |  4 PagesRian White Crawford 3rd Christopher Columbus: Hero or Villain? In elementary school students are taught that Christopher Columbus is some godly hero who discovered that the earth was round and a shorter route to â€Å"Asia†. They even have a day dedicated to him. Typically, children are gullible and just believe what they are taught, rather than actually researching and learning the history on their own. As a child one’s brain is not developed enough to possess a sense of moral discernment. Also, childrenRead MoreThe Discovery Of The New World1178 Words   |  5 Pagesthe luxuries of today? To answer that question, Christopher Columbus is credited with the discovery of â€Å"The New World† as we know today as America. He is referred to as one of the greatest discovers’ during the Age of Discovery. Christopher Columbus is an Italian explorer, navigator, and colonizer. He was born in 1451 in the Republic of Genoa, Italy. He was the son of a wool merchant. When he was barely in his adolescent years, he worked with his father but later went to sea at the age of fourteenRead MoreEssay on The Mental World of Christopher Columbus911 Words   |  4 PagesWorld Of Christopher Columbus Supported by Spain, seeking a water route to the spice islands in 1492 Christopher Columbus left Spain on his first voyage. After more then a month had passed, the crew started to loose all hope and the voyage seemed like a failure. Until on October 12, 1492 land was sighted. The land that was sighted was not what Columbus had originally intended to find. Columbus landed in the Caribbean Sea in the Bahamas, which was thousands of miles away from his originalRead MoreGetting to Know Christopher Columbus911 Words   |  4 PagesChristopher Columbus, as we now know he accomplished a lot during his life. Although many are disputed and questions have been raised as to why we celebrate Columbus Day. One could find the when, how and where of Christopher Columbus an interesting subject for discourse. After all, we are talking about the man who discovered the land we now call America. We will not even consider the people, the Native Americans who lived here first as discovering America. Ma ybe it should be taught just a tad differently

Wednesday, May 6, 2020

Sephardic Jewish Pirates and the Caribbean Connection

Leeba Freund Mrs. Cohen Jewish History December 17, 2010 Sephardic Jewish Pirates the Caribbean Connection If you plan on touring the island of Jamaica, you may be interested in visiting the oldest Jewish cemetery, Hunt’s Bay cemetery, near Kingston. Kingston has a Jewish community dating back to the 1600s. What you will find in this cemetery may astonish you: typical Jewish gravestones with a Hebrew inscription. But that is not the unusual part; in the corner of some gravestones, you’ll see carved pictures of skulls and crossbones. What are crossbones doing in a Jewish cemetery? What is the connection between the Jews of Jamaica and Piracy? [pic] [pic] [pic] Hunt s Bay Cemetery -†¦show more content†¦Hence, the title â€Å"Portugal† in all the Spanish Colonies became synonymous with â€Å"New Christians† or Marranos. Though the New World was under Spanish rule, the Crown turned a blind eye to the secret Jewish communities sprouting up in every new colony. The Jews played it safe, changing their names and feigning devotion to the Catholic reli gion, all the while building an economic empire of international trade throughout South and Central America, the Caribbean Sea and European waters of the Mediterranean. SPAIN AS A WORLD POWER As Spanish conquistadors conquered and settled land after land in the New World, jewelry from the natives and mines of silver and gold poured into the Spanish treasury from the Incas. Sugar, coffee, bananas, tobacco and other profitable crops that thrived in the warm climate of the Caribbean islands, Central America and South America, filled ship after Spanish ship with an abundance of wealth from the new colonies. As Spain’s treasury filled, other European nations had their eyes on the golden mine of New World treasures. While the Spanish conquistadors conquered land, plundered the natives and terrorized their women, the Marranos dedicated themselves to settling the new lands and creating a safe world for them to live in. They logged trees, set up plantations, worked the gold and silver mines and set up trade and shipping routes from the

Tuesday, May 5, 2020

How Important Was the Role of Bismarck in the Unification of Germany free essay sample

Some argue that unification would have been inevitable and had nothing to do with Bismarck, although others argue that the unification was solely down to Bismarck’s role. There are differing opinions on whether Bismarck was a planner or an opportunist or whether he was merely just a catalyst. Bismarck also provoked neighbouring states which led to wars of unification against: Denmark and Austria. Other factors such as the role of the Prussian military, the Zollverein and Austrian weakness all had an input in the unification of Germany, as did cultural nationalism. Bismarck’s long term aim was to unite Germany under Prussian leadership. In Prussia, King William wanted to improve his army but due to the cost of this request, the King’s plans were blocked by the Prussian Progressive Party. The King considered abdication because his request was denied; this worried many of the King’s ministers. They feared this abdication would result in the triumph of the parliament over the king. We will write a custom essay sample on How Important Was the Role of Bismarck in the Unification of Germany? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Von Roon, Minister of War suggested that Otto Van Bismarck be recalled from Paris to help solve this constitutional crisis. Bismarck resolved this crisis by announcing that since Parliament could not agree with the King that the King had power to rule himself. Bismarck claimed that the loophole in the constitution that he did not cover this kind of crisis and so the logical thing to do was to let the King decide. The budget was passed. The King was very grateful to Bismarck who was then appointed Minister-President of Prussia. Bismarck knew an efficient and powerful army would be necessary in the near future. After the failure of the 1848 revolution, he wrote ’Germany does not loot to Prussian liberalism, but to its power ot by speeches and majority verdicts will the great decisions of the time be made but by iron and blood. ’ Bismarck provoked surrounding foreign powers into war, the result of this being an increase in the power and the unification of Germany which were his main aims. So Bismarck’s role was relatively important at this stage of in the unification of Germany. The firs t war of unification was against Denmark. The Prussians fought Denmark in an attempt to weaken Austria’s power. A crisis developed within Denmark between the duchies and Denmark, the dispute broke out over Schleswig and Holstein. Bismarck used this row to his advantage. Bismarck suggested that a combined Prussian and Austrian force should attack Denmark. Denmark was quickly defeated and Prussia gained the glory as defender of German interests. As Bismarck used this row to his advantage, this makes it evident that he was an opportunist. He merely used this dispute for his benefit and seized an opportunity which had the potential to move one step closer towards the unification of Germany. The second war of unification was against Austria in 1866. Bismarck used the unresolved situation left after the convention of Gastein in Schleswig and Holstein to complain that Austria was not running Holstein properly. Bismarck seized this opportunity which represents him as being an opportunist. He took advantage of an opportunity which could help him achieve his main aim; unification. Aronson states; â€Å"Bismarck was an opportunist†¦Ã¢â‚¬  Bismarck complained that Austria was stirring up anti-prussian feelings in Schleswig. On July 3 1866 a battle which has also been named the â€Å"Battle of Sadowa† the Austrian army was defeated. 24 000 Austrians were killed and 13 000 were captured. A Kleindeutsch was created, this was a North German state without Austrian influence. This brought Germany closer to unification. Prussian Liberals were so pleased with this outcome that they forgave Bismarck over the army reforms. Bismarck had brought Germany closer to unification, Thus, meaning Bismarck had an important role in the progre ssion of the unification of Germany. Some historians argue whether or not Bismarck was an opportunist or a planner. In the case of the Austro-Prussian War of 1866 it is evident that Bismarck deliberately planned the outbreak of war against Austria. In William Carr’s Germany 1815-1945 he quotes a conversation between Bismarck to Disraeli in 1862: â€Å"when the army has been brought to such a state as to command a respect then I shall take the first opportunity to declare war with Austria† proving that Bismarck had planned to go to war with Austria. but he also took advantage of an opportunity which enabled him to go to war with Austria as he stated. Therefore Bismarck can be viewed as both a planner and an opportunist. The wars of unification helped unite Germany as all members of the Bund came together and fought as one in all of these wars. However, some historians argue that Bismarck was a catalyst and he simply sped up the process of German unification. Prussia gained land in the Rhineland, which was many miles away from Prussian mainland. German States prompted the Prussian authorities to abolish all internal taxes within Prussia itself in 1818. This led to the creation of a large free trade area. Prussia’s control of the rivers of the Rhine and Elbe encouraged other German states to realise they should reach agreements with Prussia. In 1834, the Zollverein was created (customs union. ) Two years after its creation, 25/39 states had joined the new economic trade free area. The Zollverein proved to be an important factor in the unification of Germany, therefore showing that Bismarck was not the key role in the unification of Germany. There were other factors which helped such as the growth of nationalism. There was a growth of cultural nationalism in Germany. Nationalist feelings were first expressed in 1815 in the universities and amongst Germany’s great writers and poets. This was named the ‘Romantic Movement’ during the war, there was an emergence of nationalist student societies, named burschenschaften. Poets like Goethe also praised the idea of the nation-state. The folk tales of the Brothers Grimm celebrated Germany’s past and looked forward to the day when Germany would be a united nation. Through their studies they realised that German language had come from a common source. As they were united by language, it was very much possible that Germany could also be united politically. Andrina Stiles states: even in 1815 there were tens of thousands of people, especially among the young, the educated, the middle and the upper classes who felt passionately that German’s deserved to have a fatherland in the same way as the English and the French. This again proves that although Bismarck played an important role in the unification of Germany his role was not vital. This also proves that Bismarck was merely a catalyst as he didn’t have any input in this movement whatsoever. He sped up the unification of Germany. Austrian weakness also proved to be a factor which had an input in the unification of Germany. Due to the exclusion of Austria from the Zollverein they were suffering economically. They contemplated creating a new customs union. However, they lacked the correct resources to do so. Austria had been isolated. This was because of the Austrian’s failure to help their allies, the Russians, in the Crimean War. Therefore meaning they now had no allies. Austria also had a weak military. Their military was weakened by the wars fought against Italian states and France. Reporters at the time described the army as: â€Å"weak and disorganised† Austria was defeated and lost land from its empire in Northern Italy. The Austrian army were exposed as weak, poorly equipped and out of touch with modern military tactics. During the 1850’s one of the main obstacles to unification was Austrian Power therefore it was eliminated. Prussia was gaining strength and Prussia was seen as a potential leader of a future of a united Germany. This again makes it evident that Bismarck was a catalyst and he only sped up the process of unification. In turn this shows that there were other factors which led to the unification of Germany. On the one hand the role of Bismarck was important because if not for him, the wars of unification would not have taken place. The wars of unification were important because it allowed him to achieve his aim of unification under Prussian leadership and bring all the military forces of Germany together as one, to fight. However, other factors like cultural nationalism were also important factors in the unification of Germany, this growth of nationalism led to vast numbers of people involved in the romantic movement realising that Germany was bound together by language and literature. The Zollverein also proved to be an important factor, a factor which again Bismarck had no involvement in. The customs union was important in the unification as it joined 25/39 states together which was a huge step towards a united Germany. Austrian weakness also proved to have an important role in the unification of Germany as it destroyed one of the main obstacles to unification which was Austrian power. Germany managed to eliminate this obstacle. Hitler argues that â€Å"it was he [Bismarck] who created the conditions which rendered possible the creation of a great Germany† On balance, the evidence suggests that the role of Bismarck in unifying Germany was important to an extent. Bismarck did play an important role although there were other factors which were equally as important as Bismarck’s, if not more.